Craft Leader™ Certification
Craft Leader™ Certification
Better leaders. Stronger teams. Healthier breweries.
14 practical leadership tools • monthly facilitator-led group sessions • 6 months to build habits that last
14 leadership tools • monthly group sessions • 6 months to build habits that last
The hardest part of running a brewery isn’t the beer.
It’s the people problems that keep pulling you off the floor and into conversations you didn’t plan for.
Miscommunication between shifts. Expectations that don’t stick. Conflict that shows up in the taproom or the back of house and never quite gets resolved. Leaders beneath you doing their best, but without the training or language to handle issues before they land back on your desk.
Most brewery leaders are never taught how to lead people well. They’re promoted because they’re capable, trusted, and know the operation. Then they’re expected to figure out the people side while keeping everything moving.
The Craft Leader™ Certification was built to equip brewery people leaders with practical tools for communication, accountability, and trust.
COHORT DETAILS
The Guided Training Cohort
The Craft Leader™ Certification is the foundation of this experience. The guided training cohort is how most brewery leaders choose to go through it.
Instead of working through the material alone, the 6-month cohort adds structure, coaching, and accountability.
Format
Six monthly online live group sessions.
Certification Process
During the cohort, you’ll review and discuss two certification modules each month, turning the content into real follow-through.
Guided Rhythm
A steady pace that helps you finish the course, apply the tools, and build habits that last.
Facilitator
Each cohort is led by a certified Craft facilitator who guides the group, brings clarity, and helps you use the tools with confidence.
Group Experience
Learn alongside other brewery leaders who understand the pressures of staffing, standards, and day-to-day operations.
Between Sessions
A private cohort discussion space to trade ideas, work through challenges, and stay connected.
Built-In Accountability
A simple structure that keeps you moving and helps turn good intentions into habits that hold.
COHORT DETAILS
The Guided Training Cohort
The Craft Leader™ Certification is the foundation of this experience. The guided training cohort is how most brewery leaders choose to go through it.
Instead of working through the material alone, the 6-month cohort adds structure, coaching, and accountability.
Format
Six monthly online live group sessions.
Certification Process
During the cohort, you’ll review and discuss two certification modules each month, turning the content into real follow-through.
Guided Rhythm
A steady pace that helps you finish the course, apply the tools, and build habits that last.
Facilitator
Each cohort is led by a certified Craft facilitator who guides the group, brings clarity, and helps you use the tools with confidence.
Group Experience
Learn alongside other brewery leaders who understand the pressures of staffing, standards, and day-to-day operations.
Between Sessions
A private cohort discussion space to trade ideas, work through challenges, and stay connected.
Built-In Accountability
A simple structure that keeps you moving and helps turn good intentions into habits that hold.
COHORT DETAILS
The Guided Training Cohort
The Craft Leader™ Certification is the foundation of this experience. The guided training cohort is how most brewery leaders choose to go through it.
Instead of working through the material alone, the 6-month cohort adds structure, coaching, and accountability.
Format
Six monthly online live group sessions.
Certification Process
During the cohort, you’ll review and discuss two certification modules each month, turning the content into real follow-through.
Guided Rhythm
A steady pace that helps you finish the course, apply the tools, and build habits that last.
Facilitator
Each cohort is led by a certified Craft facilitator who guides the group, brings clarity, and helps you use the tools with confidence.
Group Experience
Learn alongside other brewery leaders who understand the pressures of staffing, standards, and day-to-day operations.
Between Sessions
A private cohort discussion space to trade ideas, work through challenges, and stay connected.
Built-In Accountability
A simple structure that keeps you moving and helps turn good intentions into habits that hold.
CORE LEARNINGS
What You'll Learn
The certification is built around the daily challenges brewery leaders face. Each module gives you a practical tool you can put to work immediately, paired with a simple framework to help you lead with more clarity and confidence. Here are some of the core skills you’ll develop along the way:
Lead Yourself First
How to spot and manage your own leadership tendencies so you don’t hold your team back.
Stay Out of Survival Mode
How to lead with intent rather than reaction, even when things get busy.
Be Heard Clearly
How to speak in a way that cuts through noise so your expectations are clear.
Turn Conflict Into Trust
How to resolve conflict early, turning tense moments into trust-building ones.
Drive Growth, Not Fear
How to challenge people to higher standards while still supporting them.
Build Trust That Lasts
How to build trust by following through on what matters most.
Unlock Every Voice
How to draw out the strengths of different personalities on your team.
Grow People, Not Just Roles
How to develop your staff so they grow with you instead of burning out or moving on.
FREQUENTLY ASKED QUESTIONS
Have a Question?
Answers to common questions about the Craft Leader Certification and the Guided Training Cohort, including format, timing, and what to expect.
Can I apply this with my team right away?
Yes. The tools are designed for immediate use and can be applied with your team as you move through the content.
How long does the certification take to complete?
The certification itself is self-paced, so the timeline depends on how much time and focus you choose to put into it. If you join the Guided Training Cohort, that experience runs for six months and includes one 90-minute live call each month in addition to your coursework.
How is the cohort different from doing the certification on my own?
The cohort adds structure, accountability, and live application. Instead of learning in isolation, you move through the tools with a group, discuss real scenarios, and practice using them in real time.
What happens during the live cohort calls?
Calls focus on reviewing key tools, applying them to real leadership situations, and learning through discussion and breakout conversations. The emphasis is on practical use, not lectures.
How long are the cohort calls?
Cohort calls are 90 minutes and take place once per month for six months.
Do I still complete the same certification as part of a cohort?
Yes. The cohort experience is designed to complement the certification course. If you don’t already have access to the certification, you’ll have the option to add it during cohort checkout.
Do I need leadership experience to join a cohort?
No. Cohorts include leaders at different stages. What matters most is your willingness to engage, apply the tools, and learn alongside others.
How long do I have access to the content?
You’ll retain ongoing access to the certification content so you can revisit tools and concepts as needed.
Are the live cohort sessions recorded?
Yes. Recordings are available, though participants are encouraged to prioritize attending live to get the full benefit of the cohort experience.
What support is available if I have questions?
Support is available throughout the certification experience, and cohort participants also benefit from live facilitation and group discussion during calls.
FREQUENTLY ASKED QUESTIONS
Have a Question?
Answers to common questions about the Craft Leader Certification and the Guided Training Cohort, including format, timing, and what to expect.
Can I apply this with my team right away?
Yes. The tools are designed for immediate use and can be applied with your team as you move through the content.
How long does the certification take to complete?
The certification itself is self-paced, so the timeline depends on how much time and focus you choose to put into it. If you join the Guided Training Cohort, that experience runs for six months and includes one 90-minute live call each month in addition to your coursework.
How is the cohort different from doing the certification on my own?
The cohort adds structure, accountability, and live application. Instead of learning in isolation, you move through the tools with a group, discuss real scenarios, and practice using them in real time.
What happens during the live cohort calls?
Calls focus on reviewing key tools, applying them to real leadership situations, and learning through discussion and breakout conversations. The emphasis is on practical use, not lectures.
How long are the cohort calls?
Cohort calls are 90 minutes and take place once per month for six months.
Do I still complete the same certification as part of a cohort?
Yes. The cohort experience is designed to complement the certification course. If you don’t already have access to the certification, you’ll have the option to add it during cohort checkout.
Do I need leadership experience to join a cohort?
No. Cohorts include leaders at different stages. What matters most is your willingness to engage, apply the tools, and learn alongside others.
How long do I have access to the content?
You’ll retain ongoing access to the certification content so you can revisit tools and concepts as needed.
Are the live cohort sessions recorded?
Yes. Recordings are available, though participants are encouraged to prioritize attending live to get the full benefit of the cohort experience.
What support is available if I have questions?
Support is available throughout the certification experience, and cohort participants also benefit from live facilitation and group discussion during calls.
FREQUENTLY ASKED QUESTIONS
Have a Question?
Answers to common questions about the Craft Leader Certification and the Guided Training Cohort, including format, timing, and what to expect.
Can I apply this with my team right away?
Yes. The tools are designed for immediate use and can be applied with your team as you move through the content.
How long does the certification take to complete?
The certification itself is self-paced, so the timeline depends on how much time and focus you choose to put into it. If you join the Guided Training Cohort, that experience runs for six months and includes one 90-minute live call each month in addition to your coursework.
How is the cohort different from doing the certification on my own?
The cohort adds structure, accountability, and live application. Instead of learning in isolation, you move through the tools with a group, discuss real scenarios, and practice using them in real time.
What happens during the live cohort calls?
Calls focus on reviewing key tools, applying them to real leadership situations, and learning through discussion and breakout conversations. The emphasis is on practical use, not lectures.
How long are the cohort calls?
Cohort calls are 90 minutes and take place once per month for six months.
Do I still complete the same certification as part of a cohort?
Yes. The cohort experience is designed to complement the certification course. If you don’t already have access to the certification, you’ll have the option to add it during cohort checkout.
Do I need leadership experience to join a cohort?
No. Cohorts include leaders at different stages. What matters most is your willingness to engage, apply the tools, and learn alongside others.
How long do I have access to the content?
You’ll retain ongoing access to the certification content so you can revisit tools and concepts as needed.
Are the live cohort sessions recorded?
Yes. Recordings are available, though participants are encouraged to prioritize attending live to get the full benefit of the cohort experience.
What support is available if I have questions?
Support is available throughout the certification experience, and cohort participants also benefit from live facilitation and group discussion during calls.
PRICING
Choose Your Path
There are two ways to complete the Craft Leader™ Certification. Both provide the same core tools and curriculum. The difference is how much structure, support, and accountability you want as you apply them.
★ Next Guided Training Cohort launches February 25 ★
Recommended
6-Month Guided Training Cohort
Course + Cohort
$99
/month
+$199 Course
A facilitated experience that helps brewery leaders turn the certification tools into consistent leadership habits.
Full Craft Leader Certification
On-demand video instruction
Certificate + digital badge
Six monthly live group sessions
Led by a certified Craft facilitator
Private cohort discussion space
Built-in peer accountability
Guided rhythm that drives follow-through
Self-Study Certification
Course Only
$199
one-time fee
A self-guided option for leaders who want the tools and prefer to work through them independently.
Full Craft Leader Certification
On-demand video instruction
Certificate + digital badge
Trusted By Breweries Nationwide
PRICING
Choose Your Path
There are two ways to complete the Craft Leader™ Certification. Both provide the same core tools and curriculum. The difference is how much structure, support, and accountability you want as you apply them.
★ Next Guided Training Cohort launches February 25 ★
Recommended
6-Month Guided Training Cohort
Course + Cohort
$99
/month
+$199 Course
A facilitated experience that helps brewery leaders turn the certification tools into consistent leadership habits.
Full Craft Leader Certification
On-demand video instruction
Certificate + digital badge
Six monthly live group sessions
Led by a certified Craft facilitator
Private cohort discussion space
Built-in peer accountability
Guided rhythm that drives follow-through
Self-Study Certification
Course Only
$199
one-time fee
A self-guided option for leaders who want the tools and prefer to work through them independently.
Full Craft Leader Certification
On-demand video instruction
Certificate + digital badge
Trusted By Breweries Nationwide
PRICING
Choose Your Path
There are two ways to complete the Craft Leader™ Certification. Both provide the same core tools and curriculum. The difference is how much structure, support, and accountability you want as you apply them.
★ Next Guided Training Cohort launches February 25 ★
Recommended
6-Month Guided Training Cohort
Course + Cohort
$99
/month
+$199 Course
A facilitated experience that helps brewery leaders turn the certification tools into consistent leadership habits.
Full Craft Leader Certification
On-demand video instruction
Certificate + digital badge
Six monthly live group sessions
Led by a certified Craft facilitator
Private cohort discussion space
Built-in peer accountability
Guided rhythm that drives follow-through
Self-Study Certification
Course Only
$199
one-time fee
A self-guided option for leaders who want the tools and prefer to work through them independently.
Full Craft Leader Certification
On-demand video instruction
Certificate + digital badge
Trusted By Breweries Nationwide
