Better leaders. Stronger teams. Healthier breweries.
The hardest part of running a brewery isn’t the beer.
It’s the people problems that keep pulling you off the floor and into conversations you didn’t plan for.
Miscommunication between shifts. Expectations that don’t stick. Conflict that shows up in the taproom or the back of house and never quite gets resolved. Leaders beneath you doing their best, but without the training or language to handle issues before they land back on your desk.
Most brewery leaders are never taught how to lead people well. They’re promoted because they’re capable, trusted, and know the operation. Then they’re expected to figure out the people side while keeping everything moving.
The Craft Leader™ Certification was built to equip brewery people leaders with practical tools for communication, accountability, and trust.
CORE LEARNINGS
What You'll Learn
The certification is built around the daily challenges brewery leaders face. Each module gives you a practical tool you can put to work immediately, paired with a simple framework to help you lead with more clarity and confidence. Here are some of the core skills you’ll develop along the way:
Lead Yourself First
How to spot and manage your own leadership tendencies so you don’t hold your team back.
Stay Out of Survival Mode
How to lead with intent rather than reaction, even when things get busy.
Be Heard Clearly
How to speak in a way that cuts through noise so your expectations are clear.
Turn Conflict Into Trust
How to resolve conflict early, turning tense moments into trust-building ones.
Drive Growth, Not Fear
How to challenge people to higher standards while still supporting them.
Build Trust That Lasts
How to build trust by following through on what matters most.
Unlock Every Voice
How to draw out the strengths of different personalities on your team.
Grow People, Not Just Roles
How to develop your staff so they grow with you instead of burning out or moving on.
